OK, what does all this mean to you? It means that if you are
in business today and you are not involved in the World Wide Web (a.k.a. Electronic
Commerce) your business is destined to get left behind by your competition and ultimately
fail.
The demographic for your business in today's market is the
"World." No longer is the customer-base considered your city or
state. Successful businesses have already recognized that the description of their
client-base has changed because of "Electronic Business." The business
"arena" has become the "World Market!"
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The quantities of daily
customers is now ten's of thousands! |
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The "normal" hours-of-business
have become 24-7-365. |
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Customers like to research
a product before buying. |
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Most information a customer
receives about any business/product is viewed on a TV screen, |
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i.e.
television commercials. |
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From June 1997 to June 1998
there has been a 500% increase in the use of the World Wide Web as a source |
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of important
and trusted information. |
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Your customer now lives in
any part of the world. |
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| The most-often committed business mistake we encounter
today is found on the after-hours telephone answering machine.
Its message is "Our
business is now closed. Our normal hours of business are from 9:00 am to 6:00
PM. Please leave a message at the beep..." Sure it may be after 6:00
PM where you are and the normal business day is over, BUT in Australia the day is just
beginning. Australia has developed a major World Wide Web presence with millions of
users. Do you want to ignore a new-customer source of millions of potential people
wishing to spend money with your business? Consider this same concept on a
world-wide basis! What if hundred's of thousands of
people could see your business on a 24 hour, 7 day a week, and 365 days a year
basis? AND, for very little cost to the business? Consider the cost of a
single, small advertisement in the local newspaper for one week with a possible
readership of 30,000 to 50,000 people... Then realize that the cost of website
creation is usually a one-time cost that hundreds of thousands of people can see daily,
anywhere in the world, and anytime of the day! |